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PAYAHUI is an indie brand, a free soul and open mind label. We share our ideas through works with workmanship and love. Every outfit showcased were hand-made and designed by Pa Ya Hui’s team.

In 2016, PAYAHUI showcased “Someone” in Kedah Fashion Week 2016 and the following year “Sounds Pink Sounds Black” was showcased in Penang Fashion Week 2017. The collections create huge impact and immediately make PAYAHUI the name to know in fashion industry.

PAYAHUI was featured on several newspapers such as Nanyang, Kwong Wah, Sin Chew, Pocket News, etc. July 2017, FEMALE featured PAYAHUI as the 5 Rising Designers To Watch Out For At KLFW Ready-To-Wear 2017 and Harper’s Bazaar named PAYAHUI in their NAMES TO KNOWS column August 2017 issue.

In May 2018, PAYAHUI participated the first Mercedes-Benz Fashion Week in South-East Asia with her latest collection “Mmmarien Don’t Forget To Fly” and she was featured on a live interview with Harper’s Bazaar Malaysia before the show. PAYAHUI later showcased “Mmmarien Don’t Forget To Fly” on international stage of Chongqing International Fashion Week 2018 along with various designers from around the world on September 2018.


Pa Ya Hui, a Malaysian fashion designer indulges in music, art and history, master in pattern cutting and draping technique, is currently based in Malaysia looking for possibilities in new visual language to represent female in an extraordinary way through new technique and concept.

After graduated from Equator Academy of Art at year 2009 with her Diploma in Fashion Design Technology, Pa further study to continue pursue her fashion dream in University of Middlesex, United Kingdom from year 2010 to year 2011. She develops an in depth skill of pattern cutting throughout the years in Degree in Fashion Design and got herself an incredible internship opportunity with one of the best London based designer, Inbar Spector. Pa work as the designer’s assistant in pattern cutting team for a great 2 years. Her knowledge gone greater, her natural born sense of fashion makes her become one of the most love staff in the fashion house. Pa gathers all she can absorb from the finest of fashion industry in the Europe and finally decided to create her own brand PAYAHUI in year 2016.

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